About RAY AI

RAY AI is a cutting-edge productivity company that empowers builders, innovators, and entrepreneurs by providing AI-enabled virtual assistants.

Our assistants take on time-consuming tasks, allowing clients to focus on driving growth and innovation.

Since our inception, we’ve built a team of talented virtual assistants from Kenya, South Africa, and LATAM countries, enabling transformative growth for founders across Europe.

We are looking for an experienced Social Media Performance Marketing Manager to lead our paid social campaigns, with a particular focus on Instagram and TikTok.

Role Overview

As our Social Media Performance Marketing Manager, you will spearhead the development and execution of a results-driven paid social strategy, focusing on Instagram and TikTok to build RAY AI’s brand and recruit top-tier virtual assistants. You will leverage your expertise to create innovative campaigns, analyze data, and optimize performance to maximize ROI and attract the best talent to our platform.

Key Responsibilities

• Plan, execute, and optimize paid campaigns on Instagram and TikTok, managing annual budgets exceeding $100k, ensuring campaigns align with recruitment and business goals.

• Collaborate with the management team to produce compelling ad creatives (video, static, and copy) tailored to platform-specific trends and audience behavior.

• Create engaging, high-performing content (text, images, and videos) tailored to the platform and target audience.

• Analyze campaign performance metrics using tools like TikTok Ads Manager, Meta Ads Manager, and Google Analytics and provide actionable insights for scaling or pivoting campaigns.

• Monitor and analyze campaign performance metrics, making data-driven adjustments to maximize ROI and candidate acquisition.

• Leverage research to build and refine custom audiences and lookalike segments for maximum relevance and engagement.

• Stay ahead of trends on Instagram, TikTok, and other social media platforms, identifying innovative opportunities for recruitment marketing.

• Manage the ad spend budget efficiently to achieve the best results within the allocated resources.

• Maintain a content calendar for paid campaigns, ensuring timely and consistent delivery of recruitment-focused ads.

Qualifications

• 3+ years of experience managing high-budget ($100k+) paid campaigns on Instagram and TikTok, with a focus on ROI optimization.
  

• Strong knowledge of TikTok Ads Manager and Meta Ads Manager, including algorithm behavior and best practices.
  

• Proven track record in creating successful ads tailored to different social media platforms that connect well with various target groups.
  

• Familiarity with tracking tools like Meta Ads Manager, TikTok Ads Manager, Google Analytics, or similar platforms.
  

• Ability to create compelling, platform-specific content that resonates with diverse audiences.
  

• Proficiency in data analytics tools (e.g., Google Analytics, Looker) and ability to translate performance data into actionable insights.
  

• Expertise in audience research, segmentation, and building custom/lookalike audiences.
  

• Demonstrated ability to build campaigns from scratch and scale them effectively.
  

• Enthusiasm for working in a fast-paced, entrepreneurial environment and contributing to a mission-driven team.
  

• Experience in recruitment marketing or talent acquisition campaigns is a plus.

What we Offer

• A dynamic, supportive, and fully remote work environment.
  

• The opportunity to shape RAY AI’s social media recruitment and marketing strategy.
  

• USD 10/hr for an estimated 30 hours per week Monday to Friday
  

• A chance to work with a diverse, global team driving innovation in the productivity space.
  

How to Apply

If you’re ready to make an impact and have the expertise to drive meaningful results, we’d love to hear from you!

Submit your application, including:

• A portfolio or links to paid campaigns you’ve managed on Instagram and TikTok.

• Details of budgets you’ve managed and the results you achieved.

• A brief explanation of your approach to scaling paid social campaigns.